Does Online Video Services benefit from special deals or contracts?
MySpace announced Thursday that it has a deal with the creators of lonelygirl15 to run the show’s first season finale on MySpaceTV starting Friday at 8 a.m. The second season begins Monday and can be seen on MySpaceTV, in addition to YouTube and the program’s own Web site.Still, how exclusive will the MySpace deal for the lonelygirl15 finale really be?
Shows like lonelygirl15 and Prom Queen are fair game for scores of social networking and online video sites. That’s good for viewers since it gives them many options. But in many respects, the online video market is much more fragmented than the traditional network and cable TV business.
In TV, networks have identifiable shows that influence their ratings, which in turn, helps to set advertising rates. That’s not the case with online video. How unique is lonelygirl15 on MySpace if you can see the same thing on YouTube?
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You’re currently reading “Does Online Video Services benefit from special deals or contracts?,” an entry on A private Blog from Michael Jung.
- Published:
- 8.2.07 / 11pm
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- .com, acting, ad, advertising, Bebo, Blog, Blogs, boom, business, comment, commercial, communication, development, economics, Entertainment, franchise, KateModern, lg15, market, marketing, movies, MTV, music, MySpace, news, Online Video Service, Prom Queen, thoughts, Uncategorized, vlog, youtube



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